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  • About
  • Offer
  • Work
  • About
  • Offer
  • Work

Brand strategy, branding & positioning
work that drives growth

Brand clarity that helps startups and scale-ups succeed

The Alternative Dairy Co.
Sales over $80million in 4 years

The Alternative Dairy Co.
The Alternative Dairy Co.
Sales over $80million in 4 years

Mataura Valley Milk - a2 Milk Corporation
Developing a compelling value proposition for global dairy markets

Mataura Valley Milk -  a2 Milk Corporation
Mataura Valley Milk - a2 Milk Corporation
Developing a compelling value proposition for global dairy markets

New Zealand School of Tourism
Positioned for Growth, Built for Acquisition

New Zealand School of Tourism
New Zealand School of Tourism
Positioned for Growth, Built for Acquisition

Jettzy
From Startup Vision to Global Disruption

Jettzy
Jettzy
From Startup Vision to Global Disruption

Air Tahiti Nui
Reframing perception as a path to growth

Air Tahiti Nui
Air Tahiti Nui
Reframing perception as a path to growth
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Services

Brand Strategy

Brand Clarity

Brand Purpose

Brand Identity Design

Brand Audits

Brand & Product Naming

Brand Stories

Contact

+64 9 35 85 692
colin@friction.co.nz
Linkedin
Address

Based in Auckland New Zealand, I work with brands throughout Australasia, The Pacific and Asia.

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