
Colin Downing.
Independent brand strategist.
Clarity when it matters.
Most businesses don't need more ideas. They need clarity.
That's where I come in.
I work with leaders to define clear positioning, align teams, and make better decisions - especially when the stakes are high.
26 years doing this. Across growth, repositioning, and acquisition.
What you get
01. A position you can stand behind - and defend.
02. Messaging that stays consistent under pressure.
03. Strategy that gets used, not filed
You work directly with me.
No account managers. No handoffs. We get to clarity quickly and test it until it holds.
If you're ready to get clear - let's talk.

Services
Brand Strategy
Brand Clarity
Brand Purpose
Brand Identity Design
Brand Audits
Brand & Product Naming
Brand Stories
Brand Positioning NZ
Contact
+64 9 35 85 692
colin@friction.co.nz
Linkedin
Address
Based in Auckland New Zealand, I work with brands throughout Australasia, The Pacific and Asia.
It all starts with a conversation. © Friction 2026