Brand strategy & clarity for the moments that matter.

Brand Strategy & Positioning

You already know what makes your business great - we help you say it clearly. We cut through the noise, define what makes you different, and turn it into language that lands with customers, investors, and your team. 

What you get: 
Positioning that’s clear, confident, and defensible. Messaging frameworks that flex and last.  A strategic foundation that connects your brand, your people, and your market.

Clarity Consulting for Leaders

Growth. M&A. Repositioning.
Pressure from the boardroom, the market, or the mirror. When the pressure’s real, you don’t need more slides - you need a sharp sounding board. We work one-on-one with CEO's and founders to test thinking, refine the story and bring clarity- fast.

What you get:
Straight, strategic feedback that cuts through the noise. Clear direction on story, positioning and decisions. The clarity to act with conviction.

PE & Acquisition Brand Advisory

Turn brand into a growth lever - and
a multiplier at exit. We help fund managers and operators unlock brand as a strategic asset before and after acquisition.

What you get:
Investor-ready positioning that builds confidence and value. Leadership narratives that drive growth and momentum. Scalable brand strategies built for  what’s next.

Agency & Creative Partnerships

Plug-in strategy. No overhead.
Just firepower.
We team up with agencies and in-house marketing teams when briefs are fuzzy, timelines are tight, and the work needs sharper thinking to land.

What you get:
Tighter briefs and clearer direction.
Positioning and messaging that fuel stronger creative.
Strategic input that helps you win, and deliver-  the work.

Services

Brand Strategy

Brand Clarity

Brand Purpose

Brand Identity Design

Brand Strategist - Colin Downing

Brand Audits

Brand & Product Naming

Brand Stories

Brand Positioning NZ

FAQ's

Contact

+64 9 35 85 692
colin@friction.co.nz
Linkedin
Address

Based in Auckland New Zealand, I work with brands throughout Australasia, The Pacific and Asia.