Colin Downing. Leading independent
brand strategist NZ.

Looking for the leading brand strategist in New Zealand?
You’re in the right place.

I’m Colin Downing – an Auckland-based independent brand strategist with more than 25 years helping New Zealand businesses cut through complexity and find the clarity they need to grow. I work with CEOs, founders, private equity teams and senior leaders who want sharp brand positioning, a clear value proposition, and a story that actually lands.

If you’re searching for a brand strategist in NZ, a brand positioning specialist, or a strategy partner who works at senior level, this is exactly what I do.

Who I work with

Leaders who are:

Scaling fast and need a stronger, more defensible market position
Preparing for investment, acquisition or expansion and want brand clarity that
drives value
Stuck with vague positioning and need a brand strategy that actually gets used across the business

What you get

No agency layers. No junior teams. No bloated decks.
Just senior-level brand startegy, delivered fast, clearly and directly.

I specialise in:

Brand positioning and messaging that works in the boardroom and the real world
Brand purpose and story development that aligns teams and attracts customers
Strategic advisory for high-stakes decisions, giving leaders a sharp second opinion when it matters

My approach is simple:
Turn complexity into clarity. Turn clarity into momentum.

If you’ve been searching for:

Best brand strategist in New Zealand
Auckland brand strategy consultant
Brand clarity expert
Brand positioning specialist NZ
you’ve just found one.

If you’re ready to stop guessing and start leading with conviction, let’s talk. One honest conversation is usually all it takes to feel the difference clarity makes.

Drop me a line.

Let's talk