Design that defines. Brand identity
that demands attention.
Beyond the logo. Forge a visual identity that works hard.
Your brand strategy is sharp. Your story is clear. But does your visual identity truly reflect that edge? Too often, a powerful brand concept gets buried under inconsistent visuals, generic design, or a look that simply doesn't command the market attention it deserves. Your brand isn't just what you say; it's how you show up.
At Friction, we don't just design pretty pictures. We engineer compelling visual systems that embody your strategic clarity and drive real-world value. From the initial concept and logo development to comprehensive design systems and implementation guidelines, we ensure every visual touchpoint – colours, typography, imagery, and more – is purpose-built to cut through the noise, resonate with your audience, and differentiate you from the competition.
We work with ambitious leaders to translate your unique essence into a visual language that's memorable, scalable, and impossible to ignore. This isn't just design; it's strategic visual firepower, designed to make your brand work as hard as your business does. We make your brand not just look good, but truly matter.
Services
Brand Strategy
Brand Clarity
Brand Purpose
Brand Identity Design
Brand Audits
Brand & Product Naming
Brand Stories
Contact
+64 9 35 85 692
colin@friction.co.nz
Linkedin
Address
Based in Auckland New Zealand, I work with brands throughout Australasia, The Pacific and Asia.
It all starts with a conversation. © Friction 2025