
Brand strategy & positioning that drives clarity and growth.
No templates. No theory. Just strategy that holds up in the
real world.
Services
Brand Strategy
Brand Clarity
Brand Purpose
Brand Identity Design
Brand Audits
Brand & Product Naming
Brand Stories
Brand Positioning NZ
Contact
+64 9 35 85 692
colin@friction.co.nz
Linkedin
Address
Based in Auckland New Zealand, I work with brands throughout Australasia, The Pacific and Asia.
It all starts with a conversation. © Friction 2026