Brand strategy & clarity for
the moments that matter. 

Brand strategy
& positioning

Clarify your edge- and lead with it. 

We help leadership teams cut through noise and define what makes their brand truly different. Then we build positioning and messaging that connects with customers, investors and teams.

What you get:

A clear, defensible positioning strategy.
Messaging frameworks that flex across audiences.
A strategic foundation that links brand, people
and marketing.

Clarity consulting
for leaders

A strategic sounding board, when you need one.

Growth. M&A. Repositioning.
Pressure from the boardroom, the market, or the mirror.

When the pressure’s real, you don’t need more slides — you need a sharp sounding board.
We work one-on-one with CEOs and founders to test thinking, refine stories and bring clarity fast.

What you get:

High-impact sessions with honest, strategic feedback.
Clear direction on story, positioning and decisions.
The clarity to act with conviction.

PE & acquisition
brand advisory

Turn brand into a growth lever - and a multiplier
at exit.

We help fund managers and operators unlock brand as a strategic asset pre- and post-acquisition.

What you get:

Investor-ready positioning.
Leadership narratives that drive growth and value.
Brand strategies built to scale.

Agency & creative partnerships

Plug-in strategy. No overhead. Just firepower.

We partner with agencies and internal marketing teams when briefs are fuzzy, timelines are tight, and the work needs sharper thinking to land.

What you get:

Tighter briefs and clearer direction.
Positioning and messaging that fuel better creative.
Strategic input that wins the work.

Services

Brand Strategy

Brand Clarity

Brand Purpose

Brand Identity Design

Brand Audits

Brand & Product Naming

Brand Stories

Contact

+64 9 35 85 692
colin@friction.co.nz
Linkedin
Address

Based in Auckland New Zealand, I work with brands throughout Australasia, The Pacific and Asia.

It all starts with a conversation. © Friction 2025