Client: Jettzy
Markets: Global
Scope: Brand Strategy & Positioning, Naming & Identity Development, Tone of Voice, Visual Communication Strategy, Digital Strategy, Launch Campaign, Stakeholder & Investor Engagement
Sector: Online Travel Agency (OTA) | Tourism | Digital & Tech Start-up | VC | Global Brand Strategy | Challenger Brands

From Startup Vision to Global Disruption

Jettzy came to us as a startup with serious ambition: to become the world’s leading online travel agency. Our challenge? Build a standout brand from the ground up with the strategic clarity, market distinction, and investor appeal to compete globally.

This wasn’t a “build it and they’ll come” play. It was about crafting a brand with purpose, edge, and commercial clarity the kind that gets investors leaning in and markets paying attention.

We partnered closely with the founder, bringing bold thinking and sharp strategic execution to every stage from positioning and identity to launch and investor engagement.

How we made it happen: We built Jettzy’s brand foundation for scale starting with a clear strategic position, unique name, and brand architecture built to flex across global markets. From there, we created a bold, digital first identity system designed to cut through in a crowded category. Developed a compelling, investor ready brand strategy and global positioning Created a bold, digital native visual identity and tone of voice Delivered a globally resonant brand name built to scale Launched a cohesive cross platform campaign digital, social, outdoor, print, and video Engaged VC firms and key stakeholders through strategic storytelling and brand clarity

The results: Our strategy and creative execution positioned Jettzy as a standout challenger in the OTA space clearly differentiated from legacy players and built for international growth. The brand gained immediate traction and significantly increased investment interest. Following our engagement, Jettzy secured major VC backing and now operates in multiple global markets, continuing its rapid expansion as a distinct, strategically led player in online travel. From startup to standout we helped turn vision into velocity

LOCK UP SYSTEM

The 'Z'  is the star of the show! Like a bold superhero swooping in to save the day, it holds everything together in one frame. We use it as a flexible lock-up device, and the organic shape adds a bit of playfulness to the visuals while still being bold and confident - just like Jettzy. 

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Based in Auckland New Zealand, I work with brands throughout Australasia, The Pacific and Asia.

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